Tuesday, July 7, 2015

Food Industry Pursues the Strategy of Big Tobacco by : Yale Environment 360

Food Industry Pursues the Strategy of Big Tobacco by : Yale Environment 360: "Recently, Brownell and Kenneth E. Warner — a prominent tobacco researcher who is Dean of the University of Michigan’s School of Public Health — met at a conference and began discussing the similar legal, political, and business strategies traditionally employed by “Big Tobacco” and the tactics now being used by “Big Food.” Struck by the common playbook that both industries have used and concerned about the public health impacts of industry actions, Brownell and Warner decided to explore the topic more deeply. The result was a paper published earlier this year in the health policy journal, the Milbank Quarterly: “The Perils of Ignoring History: Big Tobacco Played Dirty and Millions Died. How Similar Is Big Food?”

As Brownell explained in an interview with Yale Environment 360 senior editor Fen Montaigne, many of the tactics currently being used by Big Food now mirror those used by U.S. tobacco giants as they successfully fought
Kelly D. Brownell off regulation for decades, thereby contributing to the deaths of millions of Americans."



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