Sunday, April 30, 2017

Pathology of a Fake News Story – Thoughts On Journalism – Medium

Pathology of a Fake News Story – Thoughts On Journalism – Medium:



This is, in fact, very similar to a practice called “astroturfing”, which has been happening all around us for years. Imagine this. You’re an educated person with a bit of time, and you visit the doctor with a long-standing non-threatening complaint. They suggest a medicine you’ve tried before, or perhaps you’d like to try a new one. Prudently, you check out the suggested drug. You read a few articles about it, but they look like the typical marketing literature. You find four or five academic papers on the drug; most of the trials look good, with a benefit in the majority of cases. There’s one that’s inconclusive, but it’s in a less major journal, with a small sample size. You then go and check out a few review sites; most of the reviews are positive — the drug’s no panacea, but it’s better. A few of the reviews are very negative, but seem to be from people who are a little bit crazy, not using the drug right, have many other conditions, and so on. So you conclude, it looks legitimate; none of the stories look controlled, and everywhere you look, you see what you’d expect to see from a decent drug. Except it’s not. Everything you’ve read — all the end-user comments, all the peer-reviewed articles, are shills, put there by the pharma corporation to make their drug look good, and make it look good in a way that “smells” legitimate.

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