Consumer psychology radically changed during the early days of the virus pandemic as shortages at supermarkets emerged. Bulk-buying habits were never a thing with the modern consumer in a pre-COVID world, but now ‘prepping’ has gone mainstream two years since the beginning of the virus pandemic as supply chains remain snarled and food inflation is out-of-control. Many have discovered: be prepared or be hungry.
“Those who are able to see beyond the shadows and lies of their culture will never be understood, let alone believed, by the masses.” - Plato
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