CULVER CITY, CALIFORNIA – As the bloody conflict in Ukraine continues to escalate, so does the online propaganda war between Russia and the West. A prime example of this is the White House directly briefing influencers on popular social media app TikTok about the war and how to cover it. As the crisis spirals out of control, Americans have turned to TikTok to view real time videos and analysis of the invasion. With the app estimated to have around 70 million U.S. users, the White House is keenly aware of its impact. “We recognize this is a critically important avenue in the way the American public is finding out about the latest … so we wanted to make sure you had the latest information from an authoritative source,” President Joe Biden’s director of digital strategy, Rob Flaherty, told 30 top TikTok influencers.
“Those who are able to see beyond the shadows and lies of their culture will never be understood, let alone believed, by the masses.” - Plato
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